Finance & Flow is your pathway to
financial clarity, confidence, and serious CEO energy
Finance & Flow is a 12-week coaching experience for FitBiz owners ready to evolve out of day-to-day hustle and into clear, confident leadership. If you’re ready to run your business like a CEO - grounded, profitable, and built to last - then…
Which of these feel true for you?
😅 You’re building your studio on instinct and hustle
📊 You look at your numbers, but are still unsure what actions to take
📋 You’re done “figuring it out” and want proven strategies instead
🌟 You know it’s time to lead things differently…
Of course it feels this way.
No one taught you how to lead like a CEO.
No one showed you how to make decisions by looking at the numbers first.
You’re simply standing at the edge of what you can do alone…
And ready for a different way to lead.
Hi! I'm Lauren,
Founder of Active Core Consulting
Before Active Core, I helped scale industry giants like Equinox, SoulCycle, and WeWork.
I saw what made those businesses thrive… and what most independent studio owners were never taught.
I watched incredible leaders doing everything right on the floor but still falling into the same patterns:
🆇 acting as the operator instead of the CEO,
🆇 spaghetti-on-the-wall decision-making,
🆇 and constant cash flow uncertainty.
Because no one taught them how to build the backend of their business.
I started to see the gap - how the systems, financial strategy, and decision-making frameworks that drove billion-dollar brands were completely missing from the independent studio space.
That gap was the difference between studios that sustained… and studios that scaled.
That’s when Finance & Flow was born.
I didn’t set out to create a group program.
I just found myself asking the same questions to every studio owner I met:
How’s your pricing? Is your payroll balanced with your revenue? Are your expenses actually driving profit?
Every answer led back to the same truth:
Your business can’t scale if your foundation isn’t set.
Running a successful brick-and-mortar business requires more than full classes and a thriving community. It takes financial strategy.
Finance & Flow gives you a clear path out of the operator seat
and into your CEO era.
You’ll finally lead your studio with more ease, clarity, and abundance.
In just 12 weeks, you’ll:
✅ Know exactly how much to pay yourself
✅ Refine your pricing, payroll, and team structure
✅ Stop making emotional decisions, and start leading with data
✅ Build systems that support sustainable growth
✅ Create profit that lasts
✅ Step fully into your CEO seat
Once you understand your numbers… you’ll shift from scarcity to abundance.
Once you create abundance… you make bold, confident decisions like the CEO you are.
If you…
✨ know you’re meant for more leadership, alignment, & freedom
✨ want to get out of the operator seat and lead like a CEO
✨ have experienced success and are ready for what’s next
✨ need the right strategy to accelerate to your next level
And you’re ready for…
🌱 Structure that gives you breathing room
🌱 Profit that feels predictable
🌱 Leadership you can own
What's included:
Finance & Flow
was built for you
Our group coaching program is packed with expert guidance, videos, worksheets, & signature frameworks to help you achieve the financial independence you deserve!
Here’s what you get when you join:
Community & Expert Support:
Stay connected with other visionary fitness owners through peer accountability, expert guidance, and on-demand replays.
Weekly Coaching Calls:
Live group sessions with our team to apply each module’s lessons -numbers, strategy, and leadership -directly to your business.
Financial Foundations Toolkit:
Custom calculators and dashboards for your P&L, pricing, payroll, and profit benchmarks—so every decision is backed by data.
Payroll & Org Strategy:
Design a sustainable payroll plan, clarify roles, and build a team structure to support your next level.
KPI + Data Mastery:
Learn how to track, interpret, and act on your key metrics to make confident, strategic decisions that drive growth.
Owner’s Pay Roadmap:
Finally know exactly how much to pay yourself—and how to build a business that consistently supports it.
What others are saying...
By the end of this program, you will have...
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Transformed Money Mindset
Shift limiting beliefs, reconnect to your values, and lead your business from financial empowerment -
Profitable Payroll Plan
Design a team and payroll structure that drives revenue, supports your growth, and pays your team sustainably -
Data-Driven Decision Making
Understand your KPIs, track what matters, and make confident choices that move your business forward -
Strategic, Value-Based Pricing
Set pricing that reflects your worth, supports your goals, and lets you get paid like a CEO
Two Tiers. Same Goal:
Your Financial Freedom
Finance & Flow Standard
$3,200 or
*$1,120/mo
Pay in Full @ $3,200 or
*Payment Plan @ $1,120/month for 3 months
12 weeks of programming via videos, workbooks & more
Weekly 1-hr intimate group coaching calls
Weekly co-working calls for more hands-on help completing the work
Accompanying weekly videos + worksheets
Signature frameworks & templates
Community of other fit biz owners for support, accountability, and networking
Private group chat for support between calls
Bonus calls with the ACC coaching team and special guest experts
Best for Total Transformation
Finance & Flow VIP
$5,700 or
*$1,990/mo
Pay in Full @ $5,700 or
*Payment Plan @ $1,990/month for 3 months
Everything in Standard PLUS:
30-min 1:1 kickoff call with Lauren and Lisa to personalize your path and align your goals
Priority access to our team throughout the program for questions and support
60-min bonus call + worksheet on Instructor Evaluation with our Ops Coach, Michael Keeney
4x 60 min coaching calls to go deeper on any topic implementation - with the coach that best fits your needs
Imagine it…
✅ You understand your numbers like a map, and use them to grow your studio with confidence and ease.
✅ You lead your team with vision and heart, fully rooted in your CEO role and expanding your impact without burning out.
✅ Your business not only supports your lifestyle, but funds your freedom—time, choice, and the ability to grow on your terms.
✅ You operate from clarity, not chaos, making aligned, strategic moves that builds a business as strong as your purpose.
Meet the Team
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Lauren Schoenfeld
FOUNDER | FINANCE MASTER
translates your finances into strategy
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Lisa Kruk
COO | SYSTEMS QUEEN
keeps your ops clean and your cash flowing
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Jaimie Austin
CXO | SALES STRATEGIST
communicating your offers in a way that converts
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Guest Coaches
ACC COACHES | PARTNERS
on money mindset, instructor evaluation, and more
Got Questions?
Auditory & visual learners…
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Money Mindset & CEO Flow State
Reset your relationship with money and step into the energy of leadershipOwner’s Pay Roadmap
Know exactly how much to pay yourself—and how to fund the life you’re buildingKPI Deep Dive
Learn the CORE 7 KPIs and how to lead with data, not emotionExpense Benchmarking
See how your spending stacks up to industry averages (and where to optimize)Expense Audit
Trim what’s draining profit and double down on what’s workingBuild Your Dream Team
Design the structure to get you out of the weeds and into leadershipTeam Payroll
Pay your team in a way that’s strategic, sustainable, and scalableOffer Suite & Pricing Strategy
Align your pricing with your profit and your positioningHow to Communicate a Price Increase
Raise rates with clarity and confidenceRetail Strategy
Turn your retail into real profit (without the inventory headache)Legal & HR
Discussing policies and practices that protect your team and businessPlan for Retirement
Guest coach + Financial Planner Ben Bush walks you through building long-term wealth
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The official kickoff call is Thursday, February 5. 🎉
But you’ll start getting access to worksheets, trainings, and prep work in December to help you ease in, update your business details, and set yourself up for success.
We’ll walk you through everything step by step so you can hit the ground running in February.
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Around 3–4 hours per week. You’ll attend two live calls (one group coaching + one optional co-working call), plus watch short trainings and complete worksheets. You can also dive deeper on any module with bonus video content (optional).
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VIP is for anyone who wants 1:1 support and faster implementation. VIP is especially recommended for multi-location owners or those who want more hands-on help applying what they learn inside their team structure. You’ll get:
A VIP coaching call + worksheet on Instructor Evaluation with ACC Ops Coach Michael
4 personalized calls to go deeper on any topic
Priority support and scheduling
Tailored feedback and help building your unique plan
VIP is ideal if you want structure + bespoke execution, especially for multi-studio or scaling owners.
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Every call is recorded. Every module is bite-sized. And we’ll help you skip ahead and circle back if life gets lifey. One client last year only made it to one live call… and still got powerful results using the recordings and VIP sessions!
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F&F is built specifically for fitness studio owners and designed to create measurable change. This is the only program that shows you exactly how your operations, finances, and strategy need to align to support your growth. You’ll walk away with templates, pricing strategies, payroll plans, and a path to profitability that actually makes sense for your business.
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Yes! We offer flexible payment options for both tiers of the program to make joining as accessible as possible - so you can choose the plan that best supports your growth.
Standard Enrollment:
Pay in full: $3,200 (save $160)
Payment plan: 3 monthly payments of $1,120
VIP Enrollment:
Pay in full: $5,700 (save $300)
Payment plan: 3 monthly payments of $1,990
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Neither. F&F meets you right where you are. If you’re newer to your CEO role, we build the foundation. If you’re scaling, we help you refine for sustainable growth. Either way, you’ll get tools, strategy, and support to level up.
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• The Tax Cheat Sheet was emailed to you right after you joined. If you didn’t get it, reach out to us and we’ll send it over!
• Your $300 Enrollment Credit code will be provided once your application is approved to be applied to your program purchase.
(code expires after Nov 14)•The Bonus Worksheets will unlock in the course portal once you're officially enrolled.
P.S. Want to take advantage of these bonuses? Join the waitlistbefore early applications open on Nov 11
Join Finance & Flow
Lead with clarity. Grow with intention. Live life on your terms.