Coaching FitBiz owners ready for real growth
Studio Owner → CEO
That’s the ACC shift.
We specialize in custom-fit strategy across finance, ops, and sales, so you can stop running a studio and start leading your business.
Lead with clarity. Grow with intention. Live life on your terms.
You’re ready for a title change:
Owner-Operator → FitBiz CEO
You’re outgrowing the way you run your studio.
You’re still the one behind the spreadsheets, the Slack threads, the sales goals, the team decisions… and somehow, the playlist.
It’s working. But it’s not sustainable.
At this level, hustle isn’t the flex.
Strategic leadership is.
This isn’t just a studio anymore.
It’s a company.
And you’re not just the owner.
You’re the CEO.
It’s time to lead like it.
Whether you’re opening your first location or scaling for the future…
Stop working in your business, and start working on it.
Our High-Touch 1:1 Coaching, Fractional C-Suite support, and Group Coaching across finance, operations, and sales meets you now and moves you forward.
Need a guide to help you create more profit & time?
WHEN YOU’RE READY TO SCALE WITH INTENTION, START HERE:
The CORE of Aligned Growth
At Active Core, we don’t do guesswork or one-size-fits-all playbooks.
We use a method that’s as strategic as it is human.
Because building a business that works (for you, your team, and your goals) requires structure that fits.
That’s where our CORE Method comes in.
This is how we help FitBiz leaders move from maxed-out operator to intentional CEO with clarity, confidence, and serious momentum.
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We get to the heart of what matters: your numbers, your priorities, your actual vision.
Because if the path isn’t clear, the strategy doesn’t stick. -
We clean up the backend so your business runs like a business.
Cleaner financials. Streamlined ops. Smarter team structure. -
We redesign what no longer fits, from pricing and roles to how you lead.
This isn’t about starting over. It’s about making your business easier to run and easier to grow. -
With clarity and structure in place, now we scale.
Not through hustle. Through intentional strategy that creates capacity, profit, and impact.
The CORE Method isn’t just what we teach.
It’s how we lead alongside you:
Inside your business, at your pace, toward what’s next.
What could the CORE Method shift in your business?
The Right Support, Built to Fit
Stabilizing your first studio? Scaling your seventh?
We meet you where you are, with support that’s built to grow with you.
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Done-with-you strategy + hands-on support across the core drivers of growth:
Elevated Bookkeeping & Analysis
Fin/Ops Coaching
Sales Strategy & Support
Core Messaging Strategy
Class Schedule Analysis
New Studio Openings
Owner Exit Planning
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Executive partnership for established fitness CEOs scaling to the next level:
Fractional CFO
Finance strategy, forecasting, and cash clarity led by LaurenFractional COO
Systems, team structure, and ops alignment led by LisaFractional CXO
Sales, messaging, and client experience strategy led by Jaimie
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Structured support for growth-stage studio owners ready to lead with clarity and confidence:
Finance & Flow
Finance-first group coaching to help you understand your numbers and make smarter decisionsVision & Velocity
Studio Identity + Client Experience support to connect with your people and grow with intentionConversations & Conversions
Sales workshop series to simplify the sales process and increase close rates with confidence
Results You Can Feel and Measure
Meet our Founders
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Lauren Schoenfeld
Founder, CEO + CFO
Zone of Genius:
Turning data into direction
Core Energy:
Steady, Strategic, Crystal-Clear -
Jaimie Austin
Co-Founder, CXO
Zone of Genius:
Messaging that connects, experiences that convert
Core Energy:
Bold, Intuitive, Fiercely Client-Focused -
Lisa Cerreta Kruk
Co-Founder, COO
Zone of Genius:
Where strategic systems meet sustainable leadership
Core Energy:
Calm, Precise, Wildly Effective