Our Mission
We pair our love affair for the fitness community with our industry experience to level up studio owner’s confidence in the longevity of their business through financial and operational excellence.
Studio owners can now return their focus on providing their community the opportunity to live their strongest, healthiest and balanced lives.
About Us
They say life is 10% what happens to you, and 90% how you respond.
And that’s exactly how our beautiful journey began. We met in 2014 when a mutual friend invited us to do one of the hardest workouts we’ve ever experienced (and we’ve both played competitive sports our entire lives). No joke, we both wanted to vom and die, and that was just in the warm-up! We turned to each other, total strangers, both with a look of, “Fk this.” and, “Fk yeah!”
Partner? Partner.
Together, we put in the work. There was laughter. Pretty sure there were tears. We encouraged each other to push our comfort zones. Neither of us vommed. Neither of us died. Both of us crushed.
Quit is a 4-letter word. Support is not. From that day forward, that’s what we’ve always given to each other: in friendship, in business, in life.
And that’s what we’ll give to you.
The fitness industry is always changing. We know first-hand the challenges that you face as a studio owner, and all the tough decisions you have to make. You are amazing at what you do for your community, but that doesn’t necessarily mean you’re a numbers ninja or an operational wizard. And fortunately, now you don’t have to be.
We’ll use all of our experience - and that of our community - to add support where you need it. So whether you’re just getting started, ready to grow and scale, or simply need some expansionist thinking, you’ll never have to navigate this alone.
Hi, I’m Lauren!
Financially Focused Business Coaching
I help you approach each operational decision through a financial lens, so that you’re confident about its impact on your business.
Who am I?
I’m a numbers nerd. I’m also an athlete.
I found my purpose by tapping into both.
Where have I been?
I got my start at PricewaterhouseCoopers learning the consulting framework. I've alwasy wanted my work to drive more purposeful impact, I had the entrepreneurial spirit early on, but wasn't quite sure yet how to make it on my own.
So, I joined the early stage team at WeWork, the first to expand into their global markets. I learned the Do’s and Don'ts of scaling a rapidly growing company.
WeWork's mission helped to move the needle for entrepreneurs who'd ditched their 9-5 to do what they love. And now I was ready to focus on my own development!
My final corporate job at Equinox allowed me to have my [vegan] cake and eat it too. In my tenure, we grew the Equinox Fitness Clubs from 80 to 104 locations, entered new international markets, and incubated nine new wellness focused ventures with the Equinox Group Portfolio.
What do I bring?
Experience. Knowledge. Credentials.
And impressive Excel street smarts.
My zone of genius:
I take your business through the growth stage and help you scale to your desired portfolio.
Together we’ll create the omni channel experience to deliver your studio to your members where they are.
How I do it:
I nerd out in data and your studio’s unique story to develop a financial plan that will ensure we always think about profit first (never as an afterthought).
Profitability ensures the longevity to support both your personal aspirations and your community's needs.
I truly believe...
Transparency, inspiration, and shared purpose are essential to the success of a team and business.
Hi, I’m Jaimie!
Operations Guru & Community Building Strategist
I help you implement solid operational choices, so that you’re confidently moving your studio and your community in the right direction.
Who am I?
I am mad hustle and a dope soul.
And I know what it takes to run a business.
Where have I been?
Just before I turned 30, I experienced my first panic attack. It was one of my scariest moments. And then it happened again. And again. And again. I had to make a life change.
So, I stepped away from the financial coaching practice that I’d built in NYC, and started helping out with a friend’s nutrition company.
That was it. I’d found my passion. And I knew that I could use my experience to help other business owners. Now I just needed to learn everything I could about the fitness industry.
So, where better to start than on the Front Desk?! (Lauren’s suggestion, btw)
With guidance from amazing mentors, I’ve experienced almost everything there is within the 4 walls of a studio. I’ve picked up a couple Membership Sales awards, was in General Management for Equinox, and became a Group Fitness Instructor along the way.
What do I bring?
Fresh perspectives and an optimistic approach to building the studio you envision
My zone of genius:
I ensure that both you and your studio are set up properly to support the success of your new profit plan.
How I do it:
Through exercises and stress-tests
I (re)build and strengthen your operations infrastructure and communication strategies. And guide you and your teams to create and deliver a unique member journey that feels authentically YOU.
I truly believe...
Meaningful growth occurs when you build and support your community with a genuine passion.
The most reliable way to predict the future is to create it.
How can we support your vision?